JOURNAL

The Oud Misconception

The Oud Misconception

Oud became a buzzword before most people understood what it actually is. Walk into any perfume store today and you'll see it everywhere. "Oud Noir." "Oud Intense." "Oud Fusion." Most...

The Oud Misconception

Oud became a buzzword before most people understood what it actually is. Walk into any perfume store today and you'll see it everywhere. "Oud Noir." "Oud Intense." "Oud Fusion." Most...

Two Worlds, One Bottle

Two Worlds, One Bottle

There's a moment in every great collaboration where two voices stop competing and start creating something neither could make alone. That's what happens when Italian perfumery meets Arabic tradition. Italian...

Two Worlds, One Bottle

There's a moment in every great collaboration where two voices stop competing and start creating something neither could make alone. That's what happens when Italian perfumery meets Arabic tradition. Italian...